Hartfelt
Hartfelt by Kevin Hart is a pet brand full of humor, heart, and quality nutrition. I designed packaging for food, treats, and supplements, along with the full branded website, all within the existing brand guidelines. We also worked with the photographer to bring the brand’s photo inspiration to life, creating vibrant, engaging imagery that captures Hartfelt’s personality.
Packaging
For the packaging, we followed the brand guidelines to maintain Hartfelt’s vibrant look while keeping callouts clean and easy to read. The heart icon stays consistent across all products but the layout simplifies as the packaging gets smaller. Most of the packaging uses the primary brand colors, with a subtle accent added to highlight different flavors for easy recognition.
Web Design
For the website, we started by mapping out wireframes to define structure and user flow, then developed a full style kit and reusable components to prepare for the high-fidelity design. The design itself was informed by A/B tested results to ensure it resonates with the target audience. Every element is carefully crafted to enhance usability and drive better conversions, making the site both engaging and effective.
