Lone Wolf Ranch Pets
Lone Wolf Ranch Pets by Chuck Norris is a dog food brand that celebrates the hero within every dog, offering high-quality nutrition to help pets live strong, healthy lives. For this project, we created a full brand identity system, packaging, and website. Named after Chuck Norris’ real ranch, Lone Wolf embraces a bold, rustic aesthetic inspired by the rugged landscapes and hardworking spirit of ranch life. Our goal was to bring that environment to the everyday consumer—crafting a brand that feels powerful and trustworthy.
Logo Design
The logo features a bold ranch dinner bell icon paired with strong, rustic typography to reflect the brand’s rugged roots. The unique shape is instantly recognizable and stands out across any platform, making Lone Wolf Ranch Pets feel authentic, timeless, and connected to real ranch life.
Packaging
The packaging blends bold typography with a vintage national poster style, creating a timeless and nostalgic design that feels familiar and relatable. Each food bag keeps a consistent layout with the Lone Wolf logo and border always in place, while flavor changes are distinguished by color for quick recognition. For treats and supplements, we carry over the same visual system but use illustration elements more subtly rather than full scenic images. Flavor colors stay consistent across both food and treats, making it easy for customers to spot their dog’s favorites at a glance.
Photo Direction
For the photo direction, we shoot primarily outdoors, often on a ranch, to capture the authentic Lone Wolf Ranch Pets vibe. The images are warm and bright, giving each pet or product a heroic, confident presence while keeping the overall feel approachable and relatable for everyday pet owners.
